A seemingly simple visual puzzle on The 1% Club proved enough to send two contestants out of the competition after host Lee Mack challenged the players to mentally rotate a group of arrows in just 30 seconds.
The 45% question looked straightforward at first glance, but with the clock running and several arrows pointing in different directions, the task quickly became more confusing than some players expected.
Lee Mack Sets the 30-Second Challenge

The ITV quiz show tests logic and common sense rather than traditional general knowledge, with the questions becoming progressively harder as contestants move through the game.
During this round, Mack presented the players with an image containing arrows facing in different directions and asked:
“If you turn this image 90 degrees clockwise, how many arrows are pointing to the right?”
Contestants had only 30 seconds to picture the rotation and submit their answers.
As the countdown continued, Mack lightened the tension with a joke.
“This is like when my nan used to do a three-point turn,” he said.
Despite the question being classified at the 45% level, two contestants failed to solve it and were eliminated.
Their departures left 18 players still competing, with the prize pot standing at £87,000.
The Key Was Knowing Which Arrows to Count

After the answers had been locked in, Mack explained the logic behind the puzzle.
Because the entire image was being rotated 90 degrees clockwise, contestants needed to identify the arrows that were originally pointing upward. Once rotated, those arrows would then be facing right.
Mack revealed that the correct answer was two.
The question once again demonstrated how The 1% Club can turn an apparently basic visual task into a difficult test once players are working against the clock.
The 1% Club Has Produced Plenty of Difficult Puzzles

The arrow challenge is far from the first question to cause problems for contestants on the ITV series.
The format begins with 100 players and gradually eliminates them through puzzles designed to test reasoning, observation and everyday thinking rather than factual knowledge.
A recent Soccer Aid celebrity special produced another dramatic round of eliminations when 16 contestants were knocked out by an anagram question.
That edition featured celebrities and athletes including Jill Scott, Iain Stirling, Paddy McGuinness, Tommy Fury, Tony Bellew and Chris Hughes, all competing for the chance to win as much as £100,000 for UNICEF.

By the time the game reached the final 1% question, only two players remained: former footballer Clarke Carlisle and comedian and former Soccer AM host Lloyd Griffith.
Carlisle previously played for clubs including QPR, Watford and Leeds.
With puzzles becoming increasingly demanding as the percentages fall, the arrow question served as another reminder that even the earlier stages of The 1% Club can catch contestants off guard.
The 1% Club airs on ITV1 and ITVX.