Prince Harry and Meghan Markle Urged to Step Back After Cookie Queens Struggles at Box Office
Prince Harry and Meghan Markle are facing calls to rethink their professional strategy after their latest production, Cookie Queens, delivered a modest opening at the box office.
The documentary, produced through the Duke and Duchess of Sussex’s Archewell Productions, follows four Girl Scouts as they compete to become leading cookie sellers. Despite receiving a theatrical release across 446 cinemas, the film took $327,797 during its opening weekend — averaging approximately $735 per screen.
Those figures have prompted fresh scrutiny of Harry and Meghan’s approach to their entertainment ventures, with one royal commentator arguing that the couple may benefit from temporarily reducing their public-facing professional activity.
Commentator urges Sussexes to “disappear professionally”
Speaking to Page Six, royal commentator Kinsey Schofield offered blunt advice about what Harry and Meghan should do next.
“I would tell them to disappear professionally for a little while, dramatically reduce the number of announcements, and identify one genuinely compelling project with experienced people around them who know how to execute it,” she said.
Schofield’s comments suggest that rather than continuing to rely heavily on Harry and Meghan’s celebrity profile when promoting new ventures, the couple could take a more selective approach and focus their efforts on fewer projects.
Cookie Queens posts limited opening numbers
Cookie Queens represents the latest project released through Archewell Productions.
The documentary centres on four Girl Scouts and their efforts to become top cookie sellers, but its theatrical debut produced limited returns.
Across 446 cinemas, the film earned $327,797 during its first weekend. That works out at roughly $735 per screen.
The performance has now become the latest talking point surrounding Harry and Meghan’s ventures outside royal life, with attention turning to how they may approach future productions.
Schofield’s recommendation was clear: step away from frequent announcements for a period, surround themselves with experienced professionals and return with one project strong enough to stand on its own.
For Harry and Meghan, the response to Cookie Queens could therefore become an important moment as they consider what direction Archewell Productions takes next.
