“THIS TOWN INVITES YOU IN… BUT IT NEVER LETS YOU LEAVE.” A charming island off the grid suddenly unleashes something dark, ancient, and deeply wrong as Matthew Rhys steps into a role that feels equal parts tragic and terrifying. Smiling faces, retro cheer, and a picture-perfect lake slowly twist into something eerie and suffocating, like a postcard that’s been quietly rotting for decades. As tourists arrive and hope flickers back to life, whispers of a curse begin to resurface… louder, closer, more real than anyone dares admit — and the man trying to save it all may be the weakest link in a town built on secrets. It feels like Twin Peaks collided with The Bear in a nightmare you can’t wake up from — darkly funny, deeply unsettling, and crawling with tension that never breaks… only tightens.

Widow’s Bay is the ‘genuinely horrifying’ drama you should binge-watch in April

Matthew Rhys leads the cast of Apple TV’s new ten-part comedy horror, Widow’s Bay – and the new teaser is seriously creepy

Matthew Rhys in Widow's Bay© Apple TV

If you’re looking for a gripping new show to binge-watch in April, Apple TV might just have the answer. The new comedy horror, Widow’s Bay, arrives on our screens at the end of the month, and it sounds like unmissable TV.

The ominous new teaser, which fans have hailed as “perfect” and “gold”, is a retro-style clip showing a man welcoming viewers to Widow’s Bay.

Matthew Rhys in Widow's Bay
Matthew Rhys stars in Widow’s Bay

“There’s so much to see,” he says. “Come on, I’ll show you around,” he adds, before walking off into the distance while upbeat music plays in the background. The scene lasts for almost a minute, showing the man walking beside a lake before disappearing behind some trees.

While the clip doesn’t give much away, it sets a rather unsettling tone and suggests that something isn’t quite right in the titular town. Watch it below.

Tipped to blend “genuine horror with character-driven comedy,” the series is set to be a must-watch this April. Not only is the show created and executive produced by Katie Dippold, who was a writer and story editor on Emmy and Golden Globe-winning comedy, Parks and Recreation, but it’s also directed and executive produced by Emmy Award winner Hiro Murai (The Bear, Barry).

What is Widow’s Bay about?

The ten-part series is set in Widow’s Bay, a quaint island town 40 miles off the coast of New England where there’s no Wi-Fi, spotty cellular reception and its locals are convinced that their island is cursed.

Matthew Rhys attends the Netflix's "The Beast In Me" FYC event© Getty Images
The actor plays Mayor Tom Loftis in the series

Something lurks beneath the surface of the town, where Mayor Tom Loftis (Matthew Rhys) is determined to revive his struggling community

The synopsis continues: “He wants these people to respect him. They don’t. They think he is soft and cowardly. And he is. But Loftis is determined to build a better future for his teenage son and turn the island into a tourist destination. Miraculously, he succeeds: tourists are finally coming.

Matthew recently played Nile Jarvis in The Beast in Me© Chris Saunders/Netflix © 2024
Matthew Rhys recently starred in Netflix’s The Beast in Me

“Unfortunately, the locals were right. After decades of calm, the old stories that seemed too ludicrous to be true start happening again.”

Who stars in Widow’s Bay?

Matthew Rhys, known for his roles in The Beast in Me and The Americans, leads the cast.

Kate O'Flynn (pictured in Lady Jane) also stars in the show© Jonathan Prime
Kate O’Flynn (pictured in Lady Jane) also stars in the show

He’s joined by Kate O’Flynn (Everyone Else Burns, My Lady Jane), Stephen Root (Boardwalk Empire, Office Space), Kingston Rumi Southwick (Presumed Innocent), Kevin Caroll (The Walking Dead) and Dale Dickey (True Blood).

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